Book Publicist Shares Trades Secrets
January 05, 2009, 7:05 AM
"Having champion at the publishing house is nice, but it’s not essential. Successful books have authors as their champions." ...

Book Publicity Requires Time and Planning
January 02, 2009, 8:05 AM
"For the majority, it’s smart to start at least six months before your publication date by creating a collaborative publicity plan that takes advantage of the skills and resources of both the publisher and the author." ...

Book Publicity Requires Strategy, Timing & Luck
December 30, 2008, 1:00 PM
"The third is the need to understand that book publicity is about much more than book reviews. Book reviews – if you’re lucky enough to snag them – appear in the first few months of publication and if this is ...

Keeping Up Appearances During Slow Economy = Careful PR
December 29, 2008, 11:25 PM
Maybe I’m being too judgmental, but if I were representing people in the beauty business, I might be coming up with some message points about why these so-called indulgences aren’t necessarily so luxurious after all.

Public Speaking Is Part of PR
December 15, 2008, 2:15 PM
Just because you'd like to speak on a particular topic doesn't mean you should. Pick something that makes sense for your current area of expertise.

Lower Ad Spending Puts More Pressure on PR
December 13, 2008, 10:30 AM
Even though this could mean more work for public relations people it also means that many advertising professionals who have been laid off are going to be trying to find work in promotion and publicity.

Gifting Journalists - Right or Wrong?
December 07, 2008, 9:50 PM
We never want to appear as if we’re trying to curry favor with a journalist, especially after we’ve gotten some coverage. I think the best we can do throughout the year is to respect their time and provide information that’s ...

More "Dirty Little Secrets of Buzz"
December 04, 2008, 7:50 AM
"There are also a lot of dumb companies building online communities. I don't need an interactive community for the company that changes my oil or delivers my overnight mail. I just want the company to focus on doing its job ...

Learn the "Dirty Little Secrets of Buzz"
December 02, 2008, 9:25 PM
They [the media] don't care about you or your ambitions. Give them an angle to work with, something that contributes to an existing headline in a new and fresh way, and you'll get coverage.

The New Rules for Promoting on the Web
November 30, 2008, 7:00 PM
Perhaps the most exciting aspect of this, at least for me, is how positively intuitive all of this is. I love the fact, for example, that customers are forming groups within places like Facebook and MySpace or in the virtual ...