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Product Description
Get noticed among 181,189 new books: Two complete, full-length marketing plans actually prepared for paying customers Seven different types of book-promotion websites, with plusses and minus of each (and several examples) Two entire chapters on understanding bookstores and making them work 14 press releases/pitch letters one that got coverage in 63 national and international news outlets (including the Wall Street Journal) 24 Amazon and Google strategies Success stories from at least 41 ordinary authors and publishers and industry experts 17 pages of resources & Much more
About the Author
Expert on ethical, cooperative business as a success strategy...independent publishing...frugal/effective marketing...entrepreneurship...community activism. Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org Three most recent of seven books: Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World. Online since 1994. Publisher of seven websites, five webzines and three e-zines. Copywriter/marketing consultant specializing in ethical, affordable effective ways to "make the world insist on knowing why you're special." Owner: http://www.frugalmarketing.com, http://www.principledprofit.com and http://www.frugalfun.com Married to novelist D. Dina Friedman; children Alana and Rafael; live in Hadley, MA.
Get noticed among 181,189 new books: Two complete, full-length marketing plans actually prepared for paying customers Seven different types of book-promotion websites, with plusses and minus of each (and several examples) Two entire chapters on understanding bookstores and making them work 14 press releases/pitch letters one that got coverage in 63 national and international news outlets (including the Wall Street Journal) 24 Amazon and Google strategies Success stories from at least 41 ordinary authors and publishers and industry experts 17 pages of resources & Much more
About the Author
Expert on ethical, cooperative business as a success strategy...independent publishing...frugal/effective marketing...entrepreneurship...community activism. Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org Three most recent of seven books: Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World. Online since 1994. Publisher of seven websites, five webzines and three e-zines. Copywriter/marketing consultant specializing in ethical, affordable effective ways to "make the world insist on knowing why you're special." Owner: http://www.frugalmarketing.com, http://www.principledprofit.com and http://www.frugalfun.com Married to novelist D. Dina Friedman; children Alana and Rafael; live in Hadley, MA.
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