NEW DELHI: Leading international
apparel and accessory retailer Giordano International is looking at expanding in
India by investing through the permitted route of 51% FDI in single-brand
retail. Giordano is already present in India through its exclusive distributor,
Giordano Fashions India, which is owned by Dubai-based Emirates Trading Agency
(ETA) group.
The Indian distributor opened the first Giordano store
in the country in May 2006. Giordano now has five stores in India located in
Chennai, Ahmedabad, Delhi and Mumbai. Giordano International has proposed to
pick up a 51% stake in Giordano Fashions (India) Pvt Ltd, the company set up to
establish a chain of Giordano stores in India, subsequent to the approval of the
Foreign Investment Promotion Board (FIPB).
The new company will have
a total equity base of Rs 10 crore, of which the Hong Kong-based apparel
retailer will invest about 51%. Giordano International will be investing the
funds through its wholly-owned subsidiary, Giordano Mauritius
Ltd.
The Indian promoters in the venture are Chennai-based
businessmen Ameer Hamsha Ahamed Shakir and Mohamed Hassan, apart from the
non-resident Indian promoters, Hameed Salahuddin and Ahmed Salahuddin of the ETA
group. The $4-billion ETA group has a joint venture with Giordano International,
called Giordano Fashions, which is the master franchise holder and exclusive
distributor of Giordano products in the Middle East, North Africa and India.
Established in 1981, Giordano is one of the most well-known and
established apparel retailers in the Asia-Pacific region, employing over 11,000
people with over 1,700 stores operating in Greater China, Japan, Korea,
Southeast Asia, Australia, India and the Middle East. It forayed into North
America in February 2007. It owns four brands — Giordano, Giordano Ladies,
Giordano Junior and Bluestar.