JumpTap Signs Deal with Fox Mobile Entertainment

CAMBRIDGE, Mass.--(BUSINESS WIRE)--JumpTap, the leading mobile search and advertising provider, today announced an agreement to deliver and represent advertising inventory for Fox Mobile Entertainment’s (FME) new Fox Mobile Entertainment Network. The Mobile Network brings popular content from various television channels including FOX, FX, SPEED, National Geographic Channel and Fox Reality Channel to one mobile web location at FoxMobile.com.

“We selected JumpTap for its advanced advertising solution capabilities and strong relationships within the advertising community,” said Mitch Feinman, Senior Vice President, Fox Mobile Entertainment. “We want to present advertising that actually enhances the consumer experience, and we believe working with JumpTap will help ensure we do just that.”

The Fox Mobile Entertainment Network offers some of the most popular global entertainment brands, including The Simpsons, 24, Family Guy, Nip/Tuck, NASCAR and Dog Whisperer. These brands attract demographic profiles ideal for advertisers, often ranking number one for ages 18 to 34. The Network’s wide variety of hit offerings in conjunction with JumpTap’s targeting capabilities and complete solutions, including exclusive sponsorship opportunities for banner ads, SMS campaigns and text ads, gives advertisers an unprecedented ability to reach their customers.

“We are pleased to add Fox Mobile Entertainment to the growing list of mobile publishers choosing JumpTap as their preferred mobile search and advertising partner,” said Jorey Ramer, vice president of corporate development for JumpTap. “JumpTap can provide mobile publishers and application developers with the greatest means to monetize their traffic. Leading publishers are choosing JumpTap for complete, targeted advertising solutions and for the emerging opportunity to leverage operator, behavioral and keyword search to create premium ad offerings.”

“JumpTap’s monetization platform provides a critical link to integrate content publishers with advertisers, users and carriers,” said Paran Johar, CMO for JumpTap. “Working with Fox Mobile Entertainment, we are helping to maximize their revenue potential from mobile while providing an optimal user experience.”

About FOX Mobile Entertainment

Fox Mobile Entertainment (FME) is a leading mobile content provider for wireless carriers and consumers, providing mobile content in all forms from top FOX TV shows such as 24, Prison Break, and Are You Smarter than a 5th Grader?, and from such recent films as Juno and The Street Kings. An industry pioneer, FME created American Idol's text-message voting system and the now-pervasive term Mobisodes® Series, defining short episodic programming designed exclusively for mobile phones. Additionally, the Company runs mobile video channels on all major U.S. carriers.

Fox Mobile Entertainment, along with the Jamster/Jamba companies - a joint venture of News Corporation (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ: VRSN), headquartered in Beverly Hills, Calif., and Berlin, Germany - make up the industry's largest vertically integrated mobile entertainment company.

About JumpTap

Reaching over 140 million mobile subscribers through partnerships with 16 mobile operators and numerous content publishers, JumpTap's powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile marketing value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit www.jumptap.com.