CAMBRIDGE, Mass. - (Business Wire) JumpTap, the leading mobile search and advertising provider, today announced a deal with NBC Universal to be their ad solutions provider for delivering and representing advertising inventory for multiple NBC Universal WAP sites, including NBC Entertainment, NBC Sports, Universal Pictures, USA Network, SCI FI Channel and Bravo. JumpTap will sell available NBC Universal WAP ad inventory as part of its mobile-specific advertising network, while NBC Universal
’s ad sales team continues to focus on selling integrated media campaigns, which include TV and/or web advertising. As part of the deal, NBC Universal can also provide JumpTap with display ad inventory from the preeminent media company
’s other WAP properties, in addition to the sites mentioned above.
“JumpTap is playing an important role as NBC Universal builds a mobile advertising revenue stream,” said Salil Dalvi, General Manager, Wireless Platform Development, NBC Universal Digital Distribution.
“NBC Universal has some of the most recognizable film and TV brands, and long-standing relationships with the top advertisers,” said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. “We believe JumpTap’s technology, services and mobile advertising expertise will help us take our mobile web business to the next level.”
NBC Universal’s network of mobile websites includes a wide range of critically acclaimed programming, including NBC’s “Heroes” and “The Office,” SCI FI Channel’s “Battlestar Galactica” and “Ghost Hunters,” Bravo’s “Project Runway” and “Top Chef,” as well as USA’s “Monk” and “Psych.” The audience for these programs covers key demographic groups eagerly sought by brand advertisers and content publishers. Together with JumpTap’s network of carrier portal and publisher sites, advertisers get access to the widest range of high quality mobile websites. JumpTap also helps advertisers understand and meet objectives for their respective campaigns by offering complete solutions, i.e. exclusive sponsorship opportunities for banner ads, SMS campaigns, and text ads, JumpTap gives advertisers the solutions they need to manage the highly effective, targeted campaigns.
“Mobile publishers and media companies are looking to JumpTap to streamline sales to brands and agencies, and maximize mobile revenue. We are very excited to add NBC Universal, a leader in wireless, as our mobile publisher,” said Jorey Ramer, Founder and Vice President Corporate Development for JumpTap. “With JumpTap, media companies get a powerful means to monetize traffic and the structure to grow their business on mobile.”
Paran Johar, CMO for JumpTap, added, “JumpTap’s monetization platform give publishers like NBC Universal the flexibility to grow their mobile business in the way that best suits their unique requirements, while optimizing the ad revenue potential to achieve their strategic goals.”
About NBC Universal Digital Distribution:
NBC Universal Digital Distribution is a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal Digital Distribution drives the company’s North American distribution of content across the Internet, wireless, set-top devices and other emerging platforms, and leads content strategy for offerings that include video on demand (VOD), electronic-sell-through (EST), interactive television, and wireless products and services (WAP, SMS, etc.).
About JumpTap
Reaching over 140 million mobile subscribers through partnerships with 16 mobile operators and numerous content publishers, JumpTap's powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile marketing value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit www.jumptap.com.
Bock Communications for JumpTap
Amy Farrell, +1-617-412-5175
JumpTap@bockpr.com
