Pingercast Messaging, Previously Available Only to Major Media Companies,
Now Available to Any Creator or Producer Looking to Build Awareness with
Fans
SAN JOSE, Calif., April 2, 2008 /PRNewswire/ -- Pinger, Inc. today
announced a beta of its Pingercast messaging service which enables
independent bands, bloggers, comedians and entertainers to connect directly
with their audience by sending audio broadcasts directly to their fans'
mobile phones. Until now only large film distributors, record labels and
political figures could take advantage of the Pingercast service.
Pingercast messages are a great way to get people engaged and build
buzz on anything from sneak peeks at new material to tour updates to
exclusive or breaking news. The Pingercast service can be used to promote
web content or create unique audio content that is specifically designed
for the mobile phone.
Lionsgate has used Pingercast to build buzz for films including, Tyler
Perry's "Meet the Browns," "Good Luck Chuck" and "Saw IV." "Pinger is a
unique and innovative technology that allows us to engage audiences in a
new and captivating way," said Danielle DePalma and Jean McDowell,
Directors of Digital Media, Lionsgate. Vice President, Promotions and
Licensing Aubrey McClure added, "Our campaign for Tyler Perry's "Meet The
Browns" surpassed our expectations. We were thrilled to utilize their
technology to interact with our audience, which yielded an overwhelming
response for the film and the campaign."
For fans nothing is more powerful or personal than hearing from their
favorite artists directly, and Pingercast enables them to do just that.
Additional entities currently using the Pingercast service include British
musician Edward Rogers, Devon Allman's band Honeytribe, Internet
personality "Bad Ass" Frank and the Mavericks Surf Contest(R).
"Many bands, artists and bloggers have large fan followings and these
fans want to extend their relationships to the mobile phone," said Greg
Woock, CEO of Pinger. "Now everyone can use Pingercast messages as a
personal broadcasting tool."
The Pingercast service is convenient and easy to use, and with a few
simple steps anyone can set up a subscription widget to gather names and
numbers of their fan base, record messages and send them to fans' mobile
phones. Fans can then easily reply and even forward messages to propel the
viral aspect of the service.
Pinger also provides simple administrative tools to manage subscribers
as well as see detailed reports of how many people listened, replied and
forwarded to their Pingercast messages. All this information provides
marketers using the Pingercast service with data they need to fine tune
their Pingercast campaigns.
Pricing and availability
The Pingercast message service can be accessed via
http://www.pinger.com/pingercast. During the introductory beta period
Pingercast messaging service will be available free of charge. Currently,
Pingercast is only available to users within the United States.
About Pinger
Pinger was founded on the vision that using your voice to message
should be as fast, simple and convenient as email or SMS. The patent
pending Pinger service enables people, for the first time, to send instant
voice messages to nearly anyone regardless of carrier or phone type.
Founded in late 2005 by former Palm executives Greg Woock and Joe Sipher,
Pinger has a proven management team who believes deeply in building simple
products and services that just work. Located in San Jose, California,
Pinger is privately held and currently recruiting smart people who like to
create great products and have fun. For more information, visit
http://www.pinger.com.
Pinger and Pingercast are service marks of Pinger, Inc. All other
trademarks and trade names are the property of their respective owners.
SOURCE Pinger, Inc.
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Related links:
http://www.pinger.com
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