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The9 Limited Establishes Joint Venture with T3 Entertainment

    SHANGHAI, China, July 7 /Xinhua-PRNewswire/ -- The9 Limited (Nasdaq:
NCTY) ("The9"), a leading online game operator and developer in China,
today announced that it has entered into an agreement with T3 Entertainment
Co. Ltd. ("T3"), a leading online game developer in Korea and developer of
the renowned Audition game series, under which the two companies will
establish a joint venture to further strengthen their partnerships in the
areas of game development and publishing.

    Mr. Jun Zhu, The9's Chairman and Chief Executive Officer, commented:
"We are very pleased to further partner with T3 to strengthen The9's game
development capability, especially on casual games, to a new level. Through
the joint venture, The9 will be more proactively involved in the
development of Audition 2 as well as other games in the Audition game
series. The joint venture will also facilitate tighter cooperation and
communication between the two companies, adding customized and healthy
China-specific colors to the games we're developing."

    Mr. Kee-Young Kim, T3's Chief Executive Officer, commented: "We are
much excited to set up the joint venture with The9, which is already an
important partner and strategic investor for our company. The joint venture
will focus on developing top-notched and fine-tuned games for the Chinese
market, and we believe it will prove to be a very strong alliance between
the two companies whose resources and strengths well complement each
other."

    In addition to supporting the development of the Audition game series,
the joint venture will develop a number of high-quality online games
targeting the international markets in the near future.

    About The9 Limited

    The9 Limited is a leading online game operator and developer in China.
The9's business is primarily focused on operating and developing
high-quality games for the Chinese online game market. The9 directly or
through affiliates operates licensed MMORPGs, consisting of MU(R), Blizzard
Entertainment(R)'s World of Warcraft(R), Soul of The Ultimate Nation(TM),
Granado Espada, and its first proprietary MMORPG, Joyful Journey West(TM),
in mainland China. It has also obtained exclusive licenses to operate
additional MMORPGs and advanced casual games in mainland China, including
Hellgate: London, Ragnarok Online 2, Emil Chronicle Online, Huxley(TM),
FIFA Online 2, Audition 2, Field of Honor, Audition and Atlantica. In
addition, The9 is also developing various proprietary games, including
Warriors of Fate Online(TM) and Fantastic Melody Online(TM).

    Safe Harbor Statement

    This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates" and similar
statements. Among other things, the business outlook and quotations from
management in this press release contain forward-looking statements. The9
may also make written or oral forward-looking statements in its periodic
reports to the U.S. Securities and Exchange Commission on Forms 20-F and
6-K, etc., in its annual report to shareholders, in press releases and
other written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are not historical
facts, including statements about The9's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any forward-looking
statement. Potential risks and uncertainties include, but are not limited
to, The9's limited operating history as an online game operator, political
and economic policies of the Chinese government, the laws and regulations
governing the online game industry, information disseminated over the
Internet and Internet content providers in China, intensified government
regulation of Internet cafes, The9's ability to retain existing players and
attract new players, license, develop or acquire additional online games
that are appealing to users, anticipate and adapt to changing consumer
preferences and respond to competitive market conditions, and other risks
and uncertainties outlined in The9's filings with the U.S. Securities and
Exchange Commission, including its annual reports on Form 20-F. The9 does
not undertake any obligation to update any forward-looking statement,
except as required under applicable law.


For further information, please contact: Ms. Dahlia Wei Senior Manager, Investor Relations The9 Limited Tel: +86-21-5172-9990 Email: IR@corp.the9.com Web: http://www.corp.the9.com/
SOURCE The9 Limited




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