Funding From Apax, Intel Capital and smac Partners to Fuel Growth in Mobile
                   Multimedia, Mobile TV and Advertising

    CUPERTINO, California, July 8 /PRNewswire/ -- Mobixell Networks, a
leading provider of innovative mobile multimedia and advertising solutions,
today announced that it has received a total of US$6 million in funding
from existing investors Apax, Intel Capital and smac partners. This
investment round offers Mobixell additional resources to expand the
development and marketing of its mobile multimedia, mobile TV and
advertising solutions.

    "This investment round will allow us to broaden our range of multimedia
solutions for mobile operators and content providers," said Amir Aharoni,
CEO and founder of Mobixell. "We see steady growth in our multimedia
messaging business and are highly optimistic about the potential growth of
our mobile TV and mobile advertising solutions in the year ahead."

    The funds will help Mobixell address the many opportunities emerging in
the burgeoning messaging, video and advertising market. As Mobixell
partners directly with operators on large-scale projects, the new funding
will enhance customer support and professional services to support these
initiatives, as well as further sales and marketing activities.

    "Multimedia and advertising in the mobile market are evolving and hold
significant potential for innovation and growth," said Arun Chetty,
director, Intel Capital. "We see a unique opportunity for Mobixell Networks
to not only continue growing its core business in media adaptation, but
also expand into multimedia and advertising in the mobile market."

    Estimates from industry analyst Juniper Research, released in April
2008, say that total annual ad spend on the mobile will exceed US$1 billion
for the first time in 2008, reaching $1.3 billion by the end of 2008 and
rising to nearly US$7.6 billion by 2013. The same research also reveals
growth for mobile TV from US$3.8 billion in 2008 to US$16 billion by 2011.

    About Mobixell Networks

    Mobixell Networks provides innovative multimedia and advertising
solutions to mobile operators and content providers. Mobixell's solutions
focus on enhancing the user experience to increase adoption, encourage
customer loyalty, and build on the operators' assets to introduce new
revenue streams. Mobixell provides tailored solutions for multimedia
processing and adaptation, and multi channel mobile advertising to over 250
mobile operators and content players worldwide, including top-tier carriers
in five continents. Founded in 2000, Mobixell is a US Based company with
additional offices in the UK, Germany, China, and Israel.

    For more information, visit the company's website at
http://www.mobixell.com

    About Apax Partners

    Apax Partners is one of the world's leading private equity investment
groups, operating across Europe, Israel and the United States. With over 30
years of direct investing experience, Apax Partners' Funds provide
long-term equity financing to build and strengthen world-class companies.
It pursues a balanced equity portfolio strategy, investing in late venture,
growth capital and buyouts.

    Apax Funds invest in companies across its 6 chosen global sectors of
information technology, telecommunications, healthcare, media, financial
services, retail and consumer. Some of Apax Partners' Funds investments
include Global Refund, Azimut, MoneyBox, Independer, Yell, VNU World
Directories and Deutsche Kabel. For additional information, see:
http://www.apax.com

    About Intel Capital

    Intel Capital, Intel's global investment organization, makes equity
investments in innovative technology start-ups and companies worldwide.
Intel Capital invests in a broad range of companies offering hardware,
software, and services targeting enterprise, home, mobility, health,
consumer Internet, semiconductor manufacturing, and cleantech. Since 1991,
Intel Capital has invested more than US$7.5 billion in approximately 1,000
companies in 45 countries. In that timeframe, 168 portfolio companies have
gone public on various exchanges around the world and 212 were acquired or
participated in a merger. In 2007, Intel Capital invested about US$639
million in 166 deals with approximately 37 percent of funds invested
outside the United States. For more information on Intel Capital and its
differentiated advantages, visit http://www.intelcapital.com .

    About smac partners

    smac | partners is the ICT early stage venture capital investor based
in Munich, Germany. smac | partners is one of the few venture capital
companies with investment, management and exit experience in the US, China,
India, Europe and Israel. We currently advise TempoPark Fund I with its
acquisition of the early-stage ICT-portfolio from Siemens AG and smac
partners Fund II. Both funds together with more than 40 ICT investments.
For more information: http://www.smacpartners.com



    Media Contacts:
    Ofra Zvi
    Mobixell Networks
    Email: ofra.zvi@mobixell.com
    Tel: +972-9-7760111

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